Parle g biscuit founded1/23/2024 ![]() ![]() If you line up all the Parle-G biscuits consumed annually, end to end, you can go around the Earth 192 times. Just read and let me know in the comments that how many of these were you already aware. This was supported by TV commercials and it worked wonders. This was brilliantly handled in 1982 by changing the name to Parle G where G meant the original gluco biscuit. People used to ask for Glucose biscuits and used to buy any glucose biscuit that the shopkeeper offered. The other biscuits were sold under names similar to glucose. As the biscuit was named ‘Parle Gluco’ they couldn’t copyright the name and other companies started exploiting this term. The last but one of the most challenging hurdle was the increasing competition which was eating up their market share. For time being they started making barley biscuits to counter the demand. In a response the stakeholders issued a public notice that as soon as the famine situation improves, we will be back. The public was desperate to have them back. This hampered the wheat supply which was a key ingredient for Parle G biscuits. These were the years, when famine hit the country hard. Can you imagine a profitable company closing production for one of its best product? It happened during the stressful times of the Indo-Pak partition of 1947. How are these clicks? I am getting better at this game. If not for Parle, it would have taken 2-3 decades more for the Indians to enjoy biscuits at affordable prices. Which really worked well, as reaching the people was the main motto. The master key to address this was to compete with the price margins. This included United Biscuits, Huntley & Palmers, Britannia and Glaxo as quoted on. The first major hurdle was during its launch when the major glucose biscuit market was under the holds of foreign brands. The owner was so busy in the process that it is rumored that he forgot to think of a name, eventually it was named after the location where this story started. The first challenge was coming up with a good name for the company. ![]() The Hiccups and HurdlesĪs every great story is made great by the roadblocks, Parle G can’t be an exception. But the silver lining is Parle has emerged as the most selling biscuit brand in the world. As the saying goes, every good thing has an end. ![]() It feels incomplete without the aroma that was a part of that train travel. Now the train journey isn’t the same anymore. The factory was shut down in 2016 to be converted into a corporate house. It is rumored that these candies were so good that even Britishers started enjoying it and thus the business announced itself to the world. This is how Indians were able to greet candies. They started making ‘Orange Candies’ which were sold at very cheaper rates. This factory had only 12 people working, most of whom were from his family. He started a small factory in the village called Irla, Parla (modern day Vile Parle) in 1929 a year after the House of Parle was founded. This is why he went to Germany and bought the candy making industrial machinery worth INR 60000 to India. He already had a well set Silk business, which he chose to ignore for sake of offering something to his people. Making it unaffordable for the common man and poor people who were oppressed by this government. The sole reason being, back in the pre-Independence era, such confectionary items were sold by British government at very high prices. Kids favorite Indian superhero Shaktiman also endorsed the brand in the 1990s.In the wake of Swadeshi movement a man called Mohanlal Dayal of Chauhan clan decided to produce a confectionary candy. The first TV commercial for Parle-G was made in 1982. Pepperfeedĭespite the price of the raw materials including milk, wheat and sugar going up, the price of Parle-G did not change for over a decade between 19. In 2013, Parle-G became India’s first FMCG brand to cross the ₹ 5000 crore mark in retail sales.Parle-G sells more than all the biscuit brands sold in China.4551 people in some part of the world, enjoy a Parle-G every second.Place all the Parle-G packets produced in a year, around the Earth’s circumference, and you would circle the earth 192 times.If stacked side by side, it would be enough to cover the 7.25 Lakh km distance between Earth and Moon!.Around 1 billion Parle-G packets are produced every month.With over 6 million retail stores in India acting as strong distribution points for Parle-G, its number one position worldwide should not be startling. In 2011, a survey conducted by Nielsen declared Parle-G as the largest selling biscuit brand in the world. ![]()
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